Our Story

Partners Nicky and Adrian had a natural passion for fashion and soon realised they complimented each other professionally as their business and the creative forces aligned. Not only raising her family, but Nicky also found time to open her first store, which opened in Dorchester in the early 1990s.

The company made its home in Dorset, and soon the business began to grow and grow, beginning life with five staff including Nicky and Adrian the team worked hard to open more stores, their work was still not done, by listening to their customer's needs, they teamed up with Robell Group in Germany to specialise in running a dedicated Robell online store,

The online specialist store began life with two staff, now from its new head office and warehouse it employs 15 staff, offering the largest collection online of Robell trousers and jeans in Europe. A showroom is open Monday to Friday where a team of Robell Specialists can offer an entirely personal shopping experience. The company is always looking to the future a social media team has been introduced to keep you updated with everything Robell on all media platforms. We deliver to over 176 countries and offer telephone-style advice to help you purchase the perfect pair of Robell.

So Simply is on a journey to harmonise the best parts of the beloved boutique shopping experience with the speed and convenience of e-shopping, and you're invited to join the party.

Excited? We thought so. Go forth and explore our digital home, and if you fancy saying hello, pop into the Dorset Showroom

- we'd love to see you.  x