Our Story

Partners, Nicky and Adrian had a natural passion for fashion and soon realized they complimented each other professionally as their business and the creative forces aligned. Not only raising her family Nicky found time to open her first store which opened in Dorchester in the early 1990's.

The company made its home in Dorset and soon the business began to grow and grow, beginning life with five staff including Nicky and Adrian the team worked hard to open more stores, their work was still not done, by listening to their customers needs, they teamed up with Robell Group in Germany to specialize in running a dedicated Robell online store,

The online specialist store begin life with 2 staff, now from it's new head office and warehouse it employs 14 staff, offering the largest collection online of Robell trousers and jeans in Europe, a showroom is open Monday to Friday where a team of Robell Specialists can offer fully personal shopping experience, The company is always looking to the future, with a recent acquisition of 360 degree in-house digital studio we can now offer you the full feel and touch simulation on your tablet, laptop or phone, A social media team has been introduced to keep you up to date with everything Robell on all media platforms. We deliver to over 176 countries and offer telephone style advice to help you purchase the perfect pair of Robell

So Simply is on a journey to harmonise the best parts of the beloved boutique shopping experience with the speed and convenience of e shopping,. and you’re invited to join the party.

Excited? We thought so. Go forth and explore our digital home, and if you fancy saying hello, pop into the the Dorset Showroom

- we’d love to see you.  x


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